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Venue: Park Hyatt Toronto
Time: 8:00 a.m–10:30 a.m.
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Venue: Grand Hyatt New York
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Venue: Boston Marriott Copley Place
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Venue: Chicago Marriott Downtown Magnificent Mile
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With the dramatic downward shift in consumer bank profits, are the billions of dollars financial institutions are investing in customer analytics really worth it? And if your organization does make an investment in analytics technology, will you be able to quantify the benefits?

Join American Banker and IBM at one of our four Executive Seminars to learn how other financial institutions are leveraging customer analytics – including predictive analytics and social media sentiment -- to improve marketing effectiveness, grow wallet share, and reduce default rates. 

Through specific cases study examples, we will show you how banks can increase profits $43M annually. We will also share a new financial benefits model that can help you assess the potential impact of your own targeted investments.

This breakfast event offers a unique opportunity for you to interact directly with IBM banking industry experts. Register today – the event is free but space is limited.


  • 8:00 a.m. - 8:30 a.m. Breakfast
  • 8:30 a.m. - 10:30 a.m. Presentation

Presented in partnership by:

Seminar Speakers


Frank McKeon
Banking Executive
IBM Business Analytics

Richard Melville
Group Editorial Director, Banking

Rebecca Sausner
Editor at Large
Bank Technology News

Arvind Thapar
Banking and Financial Markets Analytics
Solutions Leader, IBM