Understanding the Consumer: How to Drive Prepaid Usage and Best Communicate Its Value
Director, Payments Insights Practice, Auriemma Consulting Group
In this fireside chat, Power of Prepaid attendees will get a first look at data developed in partnership with the NBPCA. Designed to better understand the prepaid landscape in the current regulatory environment, this consumer-focused study explores a wide range of timely topics, from fee structure to the perceived value of prepaid in comparison to a checking account.
After kicking off with a market overview of prepaid and payroll usage, the conversation will turn to revelations found within the data, including:
- The shifting direction in consumers’ usage of prepaid cards, and the surprising ways in which consumers are using them
- Untapped opportunities to better communicate and position prepaid’s strengths to consumers
- How to combat barriers to initial usage