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8:00 - 8:30 Jaclyn HolmesLoraine DeBonis

 

Understanding the Consumer: How to Drive Prepaid Usage and Best Communicate Its Value

 

Jaclyn Holmes
Director, Payments Insights Practice, Auriemma Consulting Group

Loraine DeBonis
Editor-in-Chief, Paybefore

 

Session Description

In this fireside chat, Power of Prepaid attendees will get a first look at data developed in partnership with the NBPCA. Designed to better understand the prepaid landscape in the current regulatory environment, this consumer-focused study explores a wide range of timely topics, from fee structure to the perceived value of prepaid in comparison to a checking account.

After kicking off with a market overview of prepaid and payroll usage, the conversation will turn to revelations found within the data, including:

  • The shifting direction in consumers’ usage of prepaid cards, and the surprising ways in which consumers are using them
  • Untapped opportunities to better communicate and position prepaid’s strengths to consumers
  • How to combat barriers to initial usage

 


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