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10:00 - 10:30 Paul DavisKristen BrabbleRyan English


What Millennials Want from Their Bank


Paul Davis
Editor, Community Banking, American Banker

Kristen Brabble
Director of Retail Banking, First Carolina Bank

Ryan English
Marketing Specialist, CenterState Bank


Session Description

Retail banking may the best way for banks to get the attention of younger customers, but how do you do that successfully? Our panel of millennial bankers will share their thoughts and experiences, along with insight into what their institutions are doing to revamp products and services for an emerging customer base. We’ll also sort out fact from fiction when it comes to segmenting and marketing to millennials.


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