What Millennials Want from Their Bank
Editor, Community Banking, American Banker
Director of Retail Banking, First Carolina Bank
Marketing Specialist, CenterState Bank
Retail banking may the best way for banks to get the attention of younger customers, but how do you do that successfully? Our panel of millennial bankers will share their thoughts and experiences, along with insight into what their institutions are doing to revamp products and services for an emerging customer base. We’ll also sort out fact from fiction when it comes to segmenting and marketing to millennials.