Ethical Cross Sales Growth
CEO, Richwood Banking Company
CEO, The Emmerich Group, Inc.
After the negative publicity regarding bank cross sales, how will your customers make the distinction that your people are making suitable recommendations based on a deeper understanding of their wants and needs? Let’s face it—cross sales is really a measure of trust—if they trust you, they will trust your recommendations and buy everything they need and want.
How can you create a path for ethical cross sales where every customer says, “I love my bank—they get me, and I’d never go someplace else?” This session is the answer to the question of “how do we grow cross sales and have every customer know you have their best interests in mind?”