All Sessions | Revenue Strategies


1:45 - 2:15 Roxanne Emmerich


Ethical Cross Sales Growth


Chad Hoffman
CEO, Richwood Banking Company

Roxanne Emmerich
CEO, The Emmerich Group, Inc.


Session Description

After the negative publicity regarding bank cross sales, how will your customers make the distinction that your people are making suitable recommendations based on a deeper understanding of their wants and needs?   Let’s face it—cross sales is really a measure of trust—if they trust you, they will trust your recommendations and buy everything they need and want.

How can you create a path for ethical cross sales where every customer says, “I love my bank—they get me, and I’d never go someplace else?”  This session is the answer to the question of “how do we grow cross sales and have every customer know you have their best interests in mind?”


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