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3:45 - 4:30 Robert GriffinMark A. PapocciaDavid Miree


Small Business Banking in a Branchless World


Robert Griffin
Managing Director, Novantas, Inc.

Mark A. Papoccia
Head of Strategy, Business Banking and Small Business, BMO Harris

David Miree
Executive Vice President for Consumer Deposits, Investments and Network Management, Webster Bank


Session Description

This session will address:

  • Changing customer attitudes/behaviors and a shrinking network is stressing current sales models
  • The current sales size-driven approach is wrong going forward, since it doesn’t include preferences, product complexity and business life stage
  • Leading banks are already integrating sales size with behaviors, complexity with marketing and data/analytics to max revenue growth
  • Bonus: case study examples



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