Lessons From The Best: Earning Small Business Customers’ Satisfaction and Loyalty
Senior Director of Banking in the Financial Services Practice, J.D. Power and Associates
Small business satisfaction and loyalty is driven by solid execution across all channels, a strong value proposition, a trusted relationship manager and a quick and easy problem resolution process. The top ranked banks in J.D. Power 2015 Small Business Banking Satisfaction Study are showing the way and will share insights and best practices around delivering a superior experience to its small business customers. Hear first-hand from the top performers what makes them successful in business banking. In addition, J.D. Power will also present key takeaways and trends from the 2015 study with a focus on understanding changing needs, perceptions of technology prowess, expectations, and winning strategies for different customer segments.