All Sessions | People and Productivity


2:00 - 2:30 Jack MurphyKala Gibson


Got You Covered


Jack Murphy
Executive Vice President National Sales Manager - Business Banking, Citizens Bank

Kala Gibson
SVP, Head of Business Banking, Fifth Third


Session Description

Pressure for lower efficiency ratios and higher productivity are leading us in the direction of mobile, self-serve, and telephone-based relationship management. This session will focus on how coverage models are evolving now: current thinking about field-based bankers, remote relationship management models, and branch small business specialists. Which models seem to be working best…and why.  How should banks think about the balance of these positions to ensure that they’re covering their markets and their customers?


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