Unpacking the Funnel Understanding Why Customers Won’t Consider Your Bank
Managing Director, Novantas
SVP, Consumer Deposits and Emerging Payments, First Tennessee Bank
Vice President, Head of Market Research, M&T Bank
Winning new business is the name of the game, but what is the recipe for success with new bank shoppers? Join us for a deep dive into why banks win – and lose – with people actively shopping for checking accounts online. Novantas surveys nearly 30,000 active checking shoppers per month to understand:
- Which institutions shoppers prefer for new checking accounts and how this varies by consumer segment;
- Who loses the most customers at the beginning of the sales process, how many shoppers were unwilling to consider each institution, and WHY;
- Which checking features are most important to switching customers, and which banks lose the most customer consideration due to those features;
- And, how does fee-pricing compare based on shoppers’ behavior?
This session will highlight banks’ competitive performance in several metro markets to help banks understand the key qualities to win the checking acquisition game.