Leveraging Customer Analytics to Exceed Deposit Portfolio Goals
Vice President of US Services, Nomis Solutions
Senior Manager of Deposit Performance Optimization, Tangerine
Similar to the US market, it has been a challenging environment for deposit portfolio management in Canada, where there has been a prolonged period of low interest rates, high household debt and aggressive competitive pricing. Mass-market rate campaigns that previously delivered strong results were becoming less effective over time as a driver of Client engagement; and instead were incentivizing short-term rate-seeking behaviors that contributed to portfolio volatility. Buckingham and Small will share best practices on leveraging data and analytics to understand client behavior, and to identify the right price for the right client at the right time.