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10:30 - 10:55 Patrick Kelly


Can Financial Service’s Mobile Apps and Digital Really Get Personal?


Patrick Kelly
Emerging Technology Executive, USAA


Session Description

When you have apps that have been downloaded by millions of users, how do you make each one feel special and customized? It’s a challenge many Financial Service Professionals are grappling with. Patrick Kelly, Emerging Technology Executive at USAA, will share some of what his organization is thinking about in its journey towards a personalized digital experience.


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