All Sessions | Customer Analytics: Track Sponsored by Epsilon


3:00 - 3:30 Eran Livneh


Turning Customer Data into a Delightful Customer Experience


Eran Livneh
Head of Marketing, Personetics


Session Description

When it comes to personal and financial data, consumers have two basic expectations from their financial services providers: protect and serve. The first part is pretty straightforward, and banks do their best to keep consumer data safe. When it comes to serving, it’s not really clear. Financial institutions have a long way to go to make the data they hold deliver value to the customer and fulfil their customer expectations. Here are some things they can do…


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