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10:45 - 11:15 Dan LatimoreAndy HernandezAndrew HovetEdward J. Achtner


Managing UX: Moving from Functionality to Experience


Dan Latimore
SVP, Celent

Andy Hernandez
Executive Vice President Head of eBusiness, Regions Bank

Andrew Hovet
SVP Director of Delivery Channels, Iberiabank

Edward J. Achtner
Senior Vice President, Digital Executive, Digital Strategy, Products, Innovation, Partnerships, and Platforms, Bank of America


Session Description

Key points (drawing from research from our digital research panels/reports):

  • Overall customer satisfaction is more closely tied to UX than ever before
  • How are banks testing it, how often do they evaluate it (and why), and who are they benchmarking against?
  • Opportunities to make a difference


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