Breakfast Briefing: Customer Experience and Data Driven Personalization
Sr. Industry Manager, Financial Services, Adobe
Customer experience is the new brand, and is a top priority in digital banking; however, data continues to be a challenge. Even with the amount of data available, it is difficult to aggregate sources together to create an intelligent view of the customer and operationalize data to drive marketing for personalization required to elevate the customer’s experience. Learn how to organize and act on customer data to drive personalization at scale and within context of customer interactions.