Transforming User Experiences: The Intersection of Content and Design
Global Head of Design, Citi
VP, Customer Experience Manager, Wells Fargo
UX Content Strategist, Personalization
The banking industry is seeking to transform web and mobile experiences for the myriad of demographic groups they serve, from baby boomers to millennials. Learn how organizations like Wells Fargo, Capital One, and Citigroup are successfully bringing together content and design to create more innovative online customer experiences.
We’ll discuss best practices on how you can better understand interaction with your customers as well as lessons learned to iteratively improve design. Hear it firsthand from banks that are leading this charge!
Attendees will discover how this alignment can:
- Strengthen brand credibility
- Improve conversion of visitors into paying customers
- Lower support costs