All Sessions | Consumer Banking B, Sponsored by Mphasis


2:30 - 3:15 Cory LebsonBilly SeabrookBrigid MellonAlexandra Cahill


Transforming User Experiences: The Intersection of Content and Design


Cory Lebson
Consultant, Aquent

Billy Seabrook
Global Head of Design, Citi

Brigid Mellon
VP, Customer Experience Manager, Wells Fargo

Alexandra Cahill
UX Content Strategist, Personalization


Session Description

Sponsored by:


The banking industry is seeking to transform web and mobile experiences for the myriad of demographic groups they serve, from baby boomers to millennials. Learn how organizations like Wells Fargo, Capital One, and Citigroup are successfully bringing together content and design to create more innovative online customer experiences. 

We’ll discuss best practices on how you can better understand interaction with your customers as well as lessons learned to iteratively improve design.  Hear it firsthand from banks that are leading this charge!

Attendees will discover how this alignment can:

  • Strengthen brand      credibility
  • Improve      conversion of visitors into paying customers
  • Lower support costs


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