Together Experience: Using New Technology to Tell Your Brand Story and Attract Consumers
VP, Experiential Marketing Manager, Wells Fargo
Wells Fargo’s Together ExperienceSM tour was developed in support of the company’s Working Together Brand campaign, launched last year. The objective of the brand campaign is to tell the Wells Fargo story, leverage our brand pillars of relationship and guidance and bring to life the brand promise of “Together We’ll Go Far”. The tour offers our local team members the unique opportunity to have engaging and impactful interactions with consumers through activities which reinforce the “together” message. The tour features the Virtual Maze Challenge game which gives visitors the opportunity to experience the newest virtual reality technology. Through captivating technology-heavy activities we demonstrate to consumers that Wells Fargo is here to work together with you to help you through your financial journey.