All Sessions | Revenue Strategies


2:45 - 3:15 Kevin TynanPaul DavisAlletta EmenoAnne RyanJustin Melnick


Should Banks Focus on Millennials?


Kevin Tynan
SVP, Marketing, Liberty Bank for Savings

Paul Davis
Editor, Community Banking, American Banker

Alletta Emeno
Senior Vice President of Marketing, Meridian Bank

Anne Ryan
Brand Strategist, Brownstein Group

Justin Melnick
Senior Brand Strategist, Brownstein Group


Session Description

Millennials are a hot topic for the banking industry as banks (and nonbanks) try to find ways to connect with a large demographic group. But are they really worth all the added effort? Hears bankers discuss the merits – and risks – of investing significant resources to target younger clients.


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