Should Banks Focus on Millennials?
SVP, Marketing, Liberty Bank for Savings
Editor, Community Banking, American Banker
Senior Vice President of Marketing, Meridian Bank
Brand Strategist, Brownstein Group
Senior Brand Strategist, Brownstein Group
Millennials are a hot topic for the banking industry as banks (and nonbanks) try to find ways to connect with a large demographic group. But are they really worth all the added effort? Hears bankers discuss the merits – and risks – of investing significant resources to target younger clients.