All Sessions | Branch Transformation


5:00 - 5:45 Mark DebesJames G. Caliendo


The Physical Transformation of Todays Modern Branch


Mark Debes
Senior Vice President for Retail Banking and Marketing, The Fauquier Bank

James G. Caliendo
President and COO, PWCampbell


Session Description

There is no doubt that retail branch offices are getting older and outdated. Half of all bank branches are over 20 years old with one out of five being built before 1960. Just think of all the advancements and changes that have occurred since 1960! Customer usage and expectations, higher costs, technological advancements, self-service applications, digital marketing, demographics and economics are together creating an imperative need to change.

When is the last time you evaluated your branch buildings/sites for opportunities to lower costs, maximize space and enhance the customer experience? Is your branch environment conducive for implementing a universal staffing model approach that would enable you to deliver a better brand experience and greater branch profitability with fewer, but higher skilled staff? In five years, millennials will make up the majority of the workforce and today’s banking environment doesn’t come close to meeting their distinctive needs - are your branches ready? Do your branches stand out, reflect your brand identity and measure up to the complex needs of today’s financial consumer? In this session, the speakers will share strategies and first hand experiences on how to successfully transform today’s modern branch.


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