Industry Innovation Luncheon | Building an Omni-channel Experience From the Multi-dimensional View of Your Customer
SVP, Wells Fargo
Mark Stanley, PMP
Sr. Principal Business Consultant, Genesys
Historically viewed as out of reach, gaining a truly multi-dimensional view of customers is a goal that has eluded many financial institutions. The ability – or inability - to obtain a 360 customer view directly impacts your customer experience. Join this session to hear how Wells Fargo, one of the largest banks in the United States, is building a multi-dimensional view of the customer – and leveraging insights within to improve customer service, maximize potential and identify opportunities for innovation. Understand how your financial institution can develop data-driven insight to build a seamless omni-channel customer journey – and improve your customer experience.