Deploying Resources with a Purpose: How to Maximize the Branch Banking Experience
EVP, Head of Branch Banking, SunTrust Banks, Inc.
Client needs and expectations differ from one neighborhood to the next, which means the demands on bank employees will vary as well. To maximize branch performance, staff assigned and technology deployed at each location should reflect client needs in the area. Models based on client transactions and market segmentation data can help solve this challenge and drive more effective decisions. Debbie Crowder, executive vice president and branch banking executive at SunTrust Bank, will discuss strategic models banks can use to position the right people and technology in the right places. Participants will take away actionable strategies to both enhance the client experience and maximize business opportunities within a branch network.