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7:15 - 8:00 Carl SnyderLance Senoyuit


Breakfast Briefing: Building Your Brand and Driving Profitable Customer Engagement in the Digital World


Carl Snyder
VP of Banking Solution Management, SAP

Lance Senoyuit
Industry Value Engineer, SAP North America Industry Value Engineering


Session Description

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There’s no doubt about it…the digital economy is both a threat and an opportunity at banks. The digital economy has dramatically changed the entire industry and has influenced the way we bank.

The digital age has enabled banks all over the world to reach out and engage their customers more proactively, productively and profitably than ever before. So why it then that so many banks are is still invisible to their ideal customers? Additionally, why do customers have less meaningful relationships with their bank and they are less profitable than they should be?

Building your brand successfully and delivering profitable relationships in the digital world is entirely possible. With personal, relevant, and meaningful engagement, both the bank and the customer win.


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