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Tuesday, March 10, 2015

5:00 p.m. - 5:30 p.m.
Track: Revenue Strategies Sponsored by Profit Insights View Track


Michael Wesley, SVP, Director of Consumer Segment Strategy, KEYBANK

The Underbanked segment represents approximately 25 million US households and accounts for 20% of the marketplace.  As financial institutions seek to grow amidst a challenging economic environment, the Underbanked segment represents a significant customer growth opportunity.  In addition, banks must take a proactive stance to retain existing Underbanked customers, as non-traditional competitors continue to innovate in this space and capture market share.  KeyBank’s business approach for years has been to balance mission and margin, so both shareholders and communities benefit from the bank’s investments.  In this session, we will explore the growth potential within the Underbanked segment and examine how KeyBank has designed solutions to serve this important customer segment

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