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Tuesday, March 10, 2015

12:15 p.m. - 12:45 p.m.

THE EMERGENCE OF OMNICHANNEL AND ITS IMPLICATIONS IN BANKING

Gareth Gaston, EVP, Head of Omnichannel, U.S. BANK

One of the top banking trends of 2015 is the convergence of multichannel banking into an
omnichannel experience. Customers increasingly expect consistent, personalized information that they can control, on demand. Gaston will provide perspectives from other industries that successfully deliver omnichannel experiences to their customers, and outline steps banks need to take to make omnichannel a
reality in financial services.  



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