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Tuesday, March 10, 2015

4:15 p.m. - 5:00 p.m.
Track: Revenue Strategies Sponsored by Profit Insights View Track

THE FUTURE OF COMMUNITY BANKING

Moderator: Marc Hochstein, Editor in Chief, AMERICAN BANKER
Gabe Krajicek, CEO, BANCVUE
Jade Prins, CEO, ROUNDBANK
Jeff Sterling, CEO, GERMAN AMERICAN STATE BANK
Fran Cooper, Marketing Director, KENNETT NATIONAL BANK

An area of retail banking that’s been arguably most impacted by the disruption over the past few years is the community banking industry. A panel of CEOs from thriving community banks will participate in a lively, engaging discussion around what they’ve attributed their successes to over the difficult recent years, and what they see as the path to remaining a cornerstone in the banking industry in the future. Topics discussed will include a dynamic shift in marketing strategy and tactics in a competitive environment, selecting product lineups for retail success, managing your bottom line in a low-interest rate environment and preparing for interest rate hikes, and keeping up with consumer demand through research and development. The panel will also share and discuss results from the 2015 Consumer Banking Insights Study which examines consumer banking behaviors and perceptions to guide the forward-thinking conversation about the future of banking.

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