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Wednesday, March 11, 2015

8:45 a.m. - 9:15 a.m.

BREAKING DOWN SILOS: HOW CIO-CMO COLLABORATION IS IMPROVING CUSTOMER EXPERIENCE AND LOYALTY

Penny Crosman, Editor-at-Large, AMERICAN BANKER
Panelists: Kirsten Garen, CIO, EVP, Information Technology Group, BANK OF THE WEST
Ann Von Germeten, EVP & Chief Marketing Officer, BANK OF THE WEST
Maria Lazzarini, EVP, Regional Banking Group, BANK OF THE WEST

CIO-CMO collaboration is one of today’s hottest topics, but is it all talk and no action?  Join Bank of the West’s power trifecta – CIO Kirsten Garen, CMO Ann von Germeten and EVP Maria Lazzarini, who leads 170 branches – for a practical and candid conversation on how IT and Marketing are joining forces and breaking down silos to tangibly enhance the retail experience in ways that delight customers, excite employees, improve field delivery and impact the bottom line.  Garen, von Germeten and Lazzarini  were among ten Bank of the West executives named one of American Banker’s 2014 Most Powerful Teams in Banking.

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