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Tuesday, March 10, 2015

2:45 p.m. - 3:30 p.m.
Track: Digital/Mobile View Track

FINDING DIGITAL RETAIL PROFITS BY ATTRACTING AND KEEPING MONEYHAWKS

Jim Van Dyke, CEO, JAVELIN STRATEGY & RESEARCH
Neff Hudson, AVP for Emerging Channels, USAA
David Godsman, Digital Banking, Emerging Payments and Innovation Executive, BANK OF AMERICA

This conversation with digital retail banking leaders David Godsman (Bank of America) and Neff Hudson (USAA) will explore what digital features, interaction strategies, segment approaches and offers most appeal to customers. From acquisition, expanded relationships, managing value-versus-cost and creating satisfaction that drives loyalty, this panel will be about how to choose the customer-focused investments that provide the greatest impact. We will include segmentation strategies as well; from digital-first Moneyhawks to Offline Loyalists, digital-native younger adults as they move from paying off their student debt to that first auto or home loan, and even how to delight underbanked consumers who rely on mobile more than any other group today. What is the path to innovation that brings sustainable success? Come join the conversation!

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