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Wednesday, September 17, 2014

12:30 p.m. - 1:20 p.m.

SOLUTIONS DEMO: ANALYTICS IN BANKING—MEASURE AND MANAGE CUSTOMER PROFITABILITY

Owen Kimber, Global Financial Services Solution Leader, BUSINESS ANALYTICS

By understanding who your most valuable customers are, what they want, and how they will behave in the future, banks can better and more cost-effectively meet their needs. More importantly, banks can use those insights to better measure and manage profitability.

Attend this session and see a demonstration of Social Media analytics and Customer Profitability and Pricing Analytics.

Learn how you can use these solutions to

  • Target individual customers with relevant product and service recommendations
  • Analyze actual and predicted profitability by drilling down into parameters such as region, branch, customer, and household income
  • Quickly and easily perform what-if scenarios on calculation factors (such as rate changes) with instant visibility of the impact on profitability
  • Get insight into trends through social media to optimize customer relationships and engagements

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