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Wednesday, September 17, 2014

10:45 a.m. - 11:35 a.m.

TRANSFORMING CUSTOMER RELATIONSHIPS WITH SOCIAL MEDIA ANALYTICS

Michael Madarasz, Client Solutions Specialist, Social Media Analytics, IBM

What if you could get insight into the billions of social media posts—blogs, conversations, reviews, comments in forums or chat rooms—and identify those that affect your business? What if you could capture and analyze those conversations and use them to optimize your business decisions?

Social analytics provides the answer. Attend this session and learn how your bank can transform customer relationships by using analytics to actively incorporate insights gained from social media to drive engagement, loyalty and sales. See how with analytics you can:

• Understand attitudes, opinions and evolving trends in the market
• Predict where your business is headed—before your competitors do
• Identify primary influencers in social media segments
• Predict customer behavior and improve customer satisfaction
• Create customized campaigns and promotions
• Develop competitive human resource strategies

Use analytics to gain insight into social media to validate business decisions, direct investment in marketing and product development, understand your audiences, get to the root cause and discover new ideas or opportunities. Do more than just listen.

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