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Wednesday, September 17, 2014

12:30 p.m. - 1:20 p.m.

SOLUTIONS DEMO: ANALYTICS IN INSURANCE—RETAINING AND GROWING YOUR CUSTOMER BASE

Craig Bedell, Worldwide Insurance Industry Executive, IBM

To succeed in today’s volatile marketplace, insurance companies can’t afford to retain every customer at any cost. But insurers who fall behind on growing and extending the relationship with their best policy holders waste time, money and opportunity.

Attend this session and see a demonstration of the customer Retention and Growth, and producer Analytics and Optimization solutions.

Learn how your agency can use analytics can optimize customer conversations to drive profitability, by

  • Analyzing policy renewals and customer behaviors to predict campaign responses
  • Enabling more effective segmentation strategies for retention and cross-sell programs
  • Identifying at-risk customers and next best actions
  • Strengthening relationships through an increased understanding of your policy holders’ attitudes, needs and preferences.
  • Increasing premium income, while lowering marketing expenses

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