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Wednesday, September 17, 2014

9:30 a.m. - 10:20 a.m.

PANEL DISCUSSION: PUTTING THE CUSTOMER FIRST, WITH ANALYTICS

Penny Crosman, Editor-at-Large, AMERICAN BANKER
Panelist: Matt Fowler, Vice President, TD BANK GROUP
Panelist: Judith Hurwitz, President & CEO, HURWITZ & ASSOCIATES
Panelist: Keith Kerver, Analytics Leader, WESTFIELD INSURANCE

Meeting customer expectations with quality products and convenient services requires financial services companies to understand their customers better than ever. At the same time, they must manage costs and efficiencies like never before while appreciating their competition and the increased complexities of today’s financial services marketplace.

Attend this panel discussion and hear directly how leading institutions are using customer analytics to:

  • Understand the lifetime value of customers
  • Predict customer needs and behaviors
  • Analyze the voice of the customer
  • Optimize customer interactions
  • Improve retention and growth
  • Provide more personalized offers to customers 

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