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Wednesday, September 17, 2014

9:00 a.m. - 9:30 a.m.

BIG DATA AND ANALYTICS: EXTRACTING VALUE FROM UNCERTAIN DATA

Dave Laverty, VP Marketing, Big Data & Analytics, IBM

Big data is especially promising and differentiating for financial services companies. With no physical products to manufacture, data—the source of information—is arguably one of the most important assets. The business of banking, financial markets and insurance is rife with transactions, conducting hundreds of millions daily, resulting in the industry’s immense and growing ocean of data. So the question remains—how, in a consumer-powered economy, can financial service companies harvest and leverage this information to gain a competitive advantage?

This session will look at how banks and insurance companies are harvesting big data and infusing analytics into their customer focused value chain to optimize customer relationships and engagements, anticipate trends, and respond quickly to changing conditions. The session will discuss how, with insight into existing and new sources of customer intelligence, firms can gain a comprehensive understanding of markets, customers, channels, products, regulations, competitors, suppliers, employees and more.

Learn how to use big data and analytics to make smarter predictions about your customers’ needs and behaviors so you can drive customer loyalty, advocacy, and retention.

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