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Thursday, September 18, 2014

10:45 a.m. - 11:00 a.m.
Track: BANKTHINK LIVE View Track

WORKING THE ENGINES: SEARCH DRIVES CUSTOMER CONNECTIONS

Jeff Godish, Senior Director, Digital Strategy, MERKLE, INC.

Search has never stopped evolving. And today it is more relevant to brands, and more heavily used by customers and prospects than ever before. In this session we will present the top strategies for connecting with customers, enhancing brand presence and driving conversion. To illustrate those, we will select from the vast capabilities and bring forward the key must-dos, best practices and innovations that brands can use now.

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