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Wednesday, September 17, 2014

4:15 p.m. - 4:45 p.m.
Track: Fostering Innovation View Track

USING CONTENT TO BUILD RELATIONSHIPS WITH CUSTOMERS

Brett Pohlman, AVP, Social Media Community Manager, REGIONS FINANCIAL CORPORATION

You always hear that content is key in social media. Thatís definitely true, but what does good content look like for financial services? How can you leverage that content to build relationships with customers? Hear how Regions Bank uses advice, guidance and education content in social media to help customers (and potential customers) make smarter financial decisions.

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