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Thursday, September 18, 2014

1:15 p.m. - 1:45 p.m.

CREATING "FLYER FRIENDLY" IN THE DIGITAL ERA

Mark Krolick, Managing Director, Marketing and Product Development, UNITED AIRLINES

United Airlines reintroduced its famous "Fly the Friendly Skies" brand line as "Flyer Friendly", but reframed for and enabled by today's digital era. Mr. O'Toole will discuss and provide insights into how United is using digital channels and customer data to create and inform Flyer Friendly journeys for its passengers. 

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