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Thursday, September 18, 2014

1:45 p.m. - 2:15 p.m.

MAKING THE SWITCH – CHANGING DYNAMICS IN RETAIL CHECKING PATH TO PURCHASE

Moderator: Tim Spence, Partner, OLIVER WYMAN | FINANCIAL SERVICES
Paul Kadin, Managing Director, NOVANTAS INC.

AOL and Oliver Wyman have new research on the path-to-purchase for retail checking with unexpected findings into how the process has changed.  This session will provide an overview of why consumers choose to open a new account, how consumers’ brand preferences are set, and the top influences on their final decision.  The results of the study will guide marketers on how to build a strong brand with consumers, as well as reach and engage in-market consumers.  A bank executive will speak to their experience with marketing retail checking accounts, and take questions along with AOL and Oliver Wyman.

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