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Thursday, September 18, 2014

11:00 a.m. - 11:30 a.m.
Track: Customer Insights sponsored by Pegasystems & Comet Global Consulting View Track

LESSONS FROM A BRAND REPOSITIONING

Robert Tas, Chief Marketing Officer, PEGASYSTEMS
Meredith Verdone, Senior Vice President, Enterprise, Consumer and GWIM Marketing Executive, BANK OF AMERICA

More than one year removed from the biggest brand repositioning in Bank of America history, Bank of America Marketing Executive, Meredith Verdone and Pegasystems Inc. Chief Marketing Officer, Robert Tas discuss lessons learned, the role of technology and the customer insights that continue to drive Marketing strategies.

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