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Thursday, September 18, 2014

8:30 a.m. - 9:15 a.m.

KEYNOTE ADDRESS: SETTING THE MARKETING AGENDA: TRENDS AND PRIORITIES OVER THE NEXT THREE YEARS

Lucia Uribe, Partner, Retail Banking Practice, OLIVER WYMAN
Loree Link, Director of Marketing, SYNOVUS
Barbara Glasser, Senior Vice President, Head of Marketing, Corporate Communications and Product Management, ASTORIA BANK

The scope of marketing in financial service has grown far beyond historical boundaries. A panel of senior executives will share perspectives on new factors that are shaping their marketing agendas and influencing the strategic direction of their institutions. 

Topics include:

  • Designing an exceptional customer experience
  • Taking advantage of new technologies in marketing and product design
  • Empowering the sales force with effective collateral
  • Collaborating with technology and analytics functions
  • And much more

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