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Wednesday, September 17, 2014

4:15 p.m. - 4:45 p.m.
Track: Customer Insights sponsored by Pegasystems & Comet Global Consulting View Track

INSIGHTS ON PREPAID CARD MARKETING

Mary Ellen Jelenek, Vice President of American Express U.S. Payment Options Portfolio Management & Marketing, AMERICAN EXPRESS

The U.S. financial landscape is evolving yet many of our country’s financial institutions are not meeting the needs of a very large population.  Hear how American Express is leading the charge in the prepaid space with product innovations, marketing communications, public relations and partnerships to reach this underserved population of 70 million.

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