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Thursday, September 18, 2014

12:00 p.m. - 1:15 p.m.

INDUSTRY INNOVATION LUNCH: NAVIGATING THE FUTURE OF MARKETING TECHNOLOGY

Jim Howard, CEO, CROWNPEAK

Sponsored By:

Crown Peak

In the past 20 years, the growing importance of the digital experience has completely transformed role of marketing, and now the relationship between IT and marketing is changing again. Many IT organizations are not equipped to support the needs marketing, and a growing number of the tools and platforms that marketers need to deploy no longer require IT involvement. This session will explore the future of digital marketing platforms, the opportunities and challenges this future holds for marketers, and specific strategies for improving the digital experience with minimal IT involvement.

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