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Thursday, September 18, 2014

11:00 a.m. - 11:30 a.m.
Track: Fostering Innovation View Track

HOW DAVID CAN OUT-MARKET GOLIATH: THE BIRTH OF BANKWELL

Wendy Blattner, Principal, SEQUEL
Heidi S. DeWyngaert, Chief Lending Officer, BANKWELL

How can a community bank compete – and win – against the national brands? Bankwell Chief Lending Officer Heidi S. DeWyngaert knows. She drove a merger, rebranding and public offering for NewAlliance Bank in 2003, and recently accomplished the same for Bankwell in Connecticut. The answer is to reinvent what it means to be a community bank – providing customers with the products and high-tech capabilities of the big banks, combined with the personal, high-touch experience that customers love from their local bank. Brand and marketing expert Wendy Blattner joins Heidi in a discussion around the value of disruptive branding and marketing strategies that enable community banks to go toe-to-toe with their bigger rivals.

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