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Wednesday, September 17, 2014

4:45 p.m. - 5:30 p.m.
Track: Customer Insights sponsored by Pegasystems & Comet Global Consulting View Track


Irene Etzkorn, Chief Clarity Officer, SIEGELVISION
Alan Siegel, President and CEO, SIEGELVISION
Anusha Gibson, Esq., SVP | Retail Deposits - Business Banking, PNC BANK

For decades Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Along with an additional panelist who holds a senior position at a financial services company, the duo will discuss how to apply the principles and practice of simplicity to banking, based on their groundbreaking work for companies such as Fidelity, Bank of America and American Express. They will show how having empathy, striving for clarity and distilling messages can reduce the distance between company and customer—and increase the bottom line. Alan and Irene’s discussion will be supported by examples from their recent critically acclaimed book, “Simple: Conquering the Crisis of Complexity." 

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