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Wednesday, November 19, 2014

3:00 p.m. - 4:30 p.m.

WORKSHOP B: COMPETING WITH NON-BANKS: SALES ANALYTICS IS THE DIFFERENCE

Julie Hamrick, Founder and Chief Analyst, IGNITE SALES INC.,

While regulations and low interest rates are challenging, the critical competitive threat is non-bank institutions, specifically their sales practices or the buying process they provide to customers—making it convenient to steal them from banks.  We will explore best practices in using analytics today for succeeding against this threat.

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