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Thursday, November 20, 2014

12:00 p.m. - 12:45 p.m.

WOMEN SMALL BUSINESS OWNERS – WHAT’S DIFFERENT, WHAT THEY WANT, AND HOW TO WIN THEIR BUSINESS

Moderator: Holly Buchanan, Author, SELLING FINANCIAL SERVICES TO WOMEN - WHAT MEN NEED TO KNOW AND EVEN WOMEN WILL BE SURPRISED TO LEARN
Panelist: Chantel S. Chase, Vice President, ZIONS BANK’S WOMEN’S FINANCIAL GROUP
Panelist: Beth Marcello, Director, Women’s Business Development, PNC BANK
Linda Lane Gonzalez, President & CEO, VIVA PARTNERSHIP

Women start an estimated 1,288 companies each day according to American Express. They‘re starting new businesses at twice the rate of men.   How can banks attract and retain relationships with this large, ever growing and profitable customer base?      

  • Why women business owners are underserved
  • The divide  – how male and female business owners approach growth differently
  • How to engage women small business owners so they buy services and seek long term banking relationships
  • Examples of successful programs targeting women business owners

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