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Thursday, November 20, 2014

2:15 p.m. - 2:45 p.m.
Track: Data View Track

DRIVING SALES THROUGH A DIFFERENTIATED CUSTOMER EXPERIENCE

Frank Aloi, President and CEO, ATH POWER CONSULTING
John Yarley, Senior Director, VISA, INC.

Banking institutions need to create the right front-line strategy to capitalize on the small business market as they try to differentiate themselves from the competition. Backed by ath Power’s latest Small Business Banking research, this session will cover the key components of a profitable customer experience model and the tactics banks need to employ to effectively capture and retain today’s small business client. Topics will focus on value proposition, proper segmentation and effectively executing strategy. Garner insight from one of the world’s top card providers as they share how they have found success in this market and why some banks are missing the mark.

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