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Thursday, November 20, 2014

11:30 a.m. - 12:00 p.m.

WINNING IN HISPANIC BUSINESS COMMUNITIES

José Peña, Senior Vice President, Retail Executive, FIFTH THIRD BANK

“Hispanic” is not a single market. Hispanic business owners’ needs, values, and views of financial institutions can vary widely by culture of origin,  generations post-immigration, and region of the country.  Connecting with this dramatically expanding entrepreneurial wave demands more than a few bilingual staff and signage. This presentation will focus on how we win as bankers in these different communities and generations.

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