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Thursday, November 20, 2014

12:45 p.m. - 1:45 p.m.

INDUSTRY INNOVATION LUNCH: USING BIG DATA & CUSTOM ANALYTICS TO GROW & MANAGE YOUR SMALL BUSINESS PORTFOLIO

Alan Balko, VP Financial Services, DUN & BRADSTREET
Steve Gregg, VP, Analytic Solutions, DUN & BRADSTREET

Sponsored By:

Dun & Bradstreet

As Big Data and access to deeper and richer sources of small business information help many institutions increase their effectiveness with small business customers, more and more businesses realize the appreciable bottom-line difference that data-driven decisions make. We’ll focus on some of the ways our customers are leveraging Big Data and Custom Analytic applications to convert prospects to new customers, expand and deepen existing relationships, increase spend and loyalty, and manage risk. We’ll discuss:

• Using Customer & Lead Management Actions to mobilize target audiences to action
• Make Big Data “Smart” Data with analytics for enhanced segmentation and share of wallet
• Developing analytics to reveal material changes demonstrated by your customers – growth and decay


Don’t miss this unique opportunity to hear what Dun & Bradstreet is doing to help the industry leverage the most robust small business insight available.

Note: Lunch will be served during the session and attendance will be guaranteed to the first TBD registrants. You may register at the conference registration counters.

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