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Thursday, October 16, 2014

4:30 p.m. - 5:00 p.m.
Track: Data-Driven Decisions View Track


Kimberly Hval, EVP/Director, Channel Strategy & Support, RABOBANK, N.A.

In the past, when branch density was king, banks had developed a set of analytics to ensure dominance in the market. Over the past decade, however, significant changes to customer preferences and behaviors coupled with increased financial pressures have altered the foundation of network planning. Today, density has been replaced by visibility, and customers expect the convenience of communication and transactions across multiple channels. For Rabobank, a special distribution strategy adds another layer of challenges. The bank is foreign-based and mutually owned with a very specific agricultural and mid-sized city focus. In this session, you will hear from a seasoned Distribution Banker and Strategist about how new types of analytics, based on innovative views of segment potential aligned with visibility, are helping to design the network of the future. 

Topics covered will include:

  • Key innovations to marketing analytics, including Micro-Market segment potential and Multi-Line business logic
  • How Rabobank used Nodal analyses to maximize perceived presence in their markets
  • New developments, like Multi-channel behavior forecasting, that continue to enhance Rabobank’s capabilities

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