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Tuesday, June 3, 2014

12:00 p.m. - 1:00 p.m.

INDUSTRY INNOVATION LUNCHEON: MOBILITY IN 2014 AND BEYOND: WHAT'S NEXT FOR BANKS?

Vijai Shankar, Director of Product Marketing, KONY, INC.

This session examines two different mobile banking use cases: retail banking for consumers, and commercial banking for corporate customers.

Most banks began with retail banking, and now have sophisticated apps to serve their customers. But the market continues to evolve. With an additional 36 million smartphone users in the past year alone, and tablet adoption rising even faster, mobile banking offerings will need to adapt to the changing times.

In the first half of this session, you’ll hear how to:

  • Future-proof your mobile strategy and technologies
  • Drive new revenue streams through mobile banking
  • Build consistent, cohesive user experiences across channels
  • Improve user adoption rates
  • Increase your bottom line through mobility

Then, we'll transition to commercial banking, translating lessons learned from the retail side into actionable steps to cater to corporate needs via mobility. You'll see what a commercial banking app needs to do, how it differs from retail, and the business impact of mobilizing your B2B customers.

No matter what your mobile banking use case, join us to learn where mobile banking is going and how you can stay ahead of the curve.

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