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Tuesday, June 3, 2014

7:15 a.m. - 8:00 a.m.


Charles H. Gibbons, Strategic Consultant & Business Advisor, COMPUTERSHARE
Rob Heiser, President and CEO, SEGMINT, INC.

Banking on Digital Connections
Components of a Successful Data-Driven Digital Strategy

Financial Institutions (“FIs”) are continuously looking to their marketing departments for new ways to achieve profitable growth. To this end, FIs must have the ability to combine traditionally siloed functions not only to implement a successful digital strategy but a data-driven one that will track demand conversion and substantiate ROI.

Join us for an insightful breakfast session discussing the components of a successful data-driven digital strategy; more importantly, leave the session with the necessary “know-how” to find a solution that is right for your business. Discussion topics include:

  • Relevantly driving the customer evolution in the Digital World
  • Tracking impression-to-product conversion metrics from all channels
  • Optimizing your marketing spend to drive increased revenue
  • Maintaining privacy and security of all customer Personal Identifiable Information (PII) across the digital spectrum

Sponsored by:
ComputerShare and ConnectPlus

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