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Thursday, March 13, 2014

3:30 p.m. - 4:00 p.m.
Track: Branch Optimization View Track


Dave Martin, EVP, Chief Development Officer, FINANCIAL SUPERMARKETS, INC.
Charles S. Stroup, Executive Vice President, In-Store & On-Site Branch Group Division Manager, U.S. BANK
Joe Henkel, President and CEO, KLEBERG BANK

The business world is littered with examples of companies that saw their industries changing and became more focused on justifying the way they'd always done things rather than proactively adapting to those changes.  We presently have some of the best-run traditional branches our industry has ever produced.  Even with that, the customer visits to these best-in-class branches continue to fall each year.  And yet, in our technology-driven and increasingly commoditized industry, human interaction becomes more important than ever in differentiating from the pack.

Tomorrow's banking winners will be those who find ways to give customers the personal touch points they desire the most efficiently.  In this session, we'll show why in-store, on-site and other forms of smaller, strategically placed branches are becoming more and more customers' preferred branches - and what that means for branch networks going forward.

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