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7:15 - 8:15


Breakfast Briefing: Optimizing the Human Connection with Business Analytics


Craig Bedell
Worldwide Insurance Industry Executive, IBM

Frank McKeon
Worldwide Banking Industry Executive, Business Analytics, IBM


Session Description

IBM will host an open forum that covers one of the key areas of focus in banking and insurance today illustrating the key role analytics provides in:

  • Increased customer satisfaction, retention and growth rates for your most profitable customers
  • Aligning sales resources with corporate strategies based on customer life time value and product profitability
  • Predict and execute the right offers using the right channels to optimize success and ROI

Join Craig Bedell, Worldwide Insurance Industry Executive and  Frank McKeon, Worldwide Banking and Financial Markets Executive both from IBM’s Business Analytics Software Group to share examples of real world examples, success stories, lessons learned and most of all “ingredients and the recipes for success” for an Analytics Initiative associated with Customer and Product Profitability.

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